It is no longer news that many women are gradually moving towards Natural and Organically made solutions for their hairs and bodies.
This has led to the rise of many organic hair and skincare companies. However, Naava by Oluwatoyin has a unique story.
Hi Oluwatoyin, what’s your brand name?
Please provide us with a link to your website.
Tell us about Naava.
We help women achieve their hair and skin goals by making remedy based, targeted organic skin and hair care products.
How did you get started?
Naava started as an idea in 2015, when I fell Ill and had to cut all my hair. The search for affordable, organic care products birthed Naava.
What challenges do you currently face in your business?
- Lack of capital to keep the business running.
- Limited reach to potential buyers through aggressive marketing channels.
- Cost of packaging materials
What country do you manufacture your goods, and why?
I manufacture my products in Nigeria. This is because I reside in Nigeria, and 90% of my raw materials are sourced from here eg Shea butter and African black soap.
Which stakeholder do you think has the most influence in your industry? How do you think they can help?
My major stakeholders are the government and then my suppliers. The government can help local businesses like mine by making it easier to run a business in the country through policies, laws and provision of a stable environment for businesses.
Suppliers are important also as they are the lifeline of the business. All our raw materials are sourced from local businesses like ours too.
What is the one thing you think we need to stop importing in Nigeria?
Honestly, everything. Factually though we should stop importing things we can make here by ourselves. That includes our cosmetics, shoes, bags, food etc
What do you know now that you wish you knew when you first started?
I wish I had a better understanding of the grunt work (accounting, marketing, cash flow management etc) involved in running a business. I have had to learn a lot now and if I had known I wouldn’t have made so many initial mistakes.
What is your advice for new entrants/entrepreneurs in your industry?
Start small. Learn from someone else who has more experience. Accept early on that you will make mistakes. Don’t stop fighting!
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