Meet Cilla’s Wears – An Urban African Footwear Brand

Meet Cilla’s Wears – An Urban African Footwear Brand

 

It seems we have been having a lot of leather and footwear brands in our spotlight! This could only mean one thing, that the leather works and craft industry in the country is speeding up. Meet Priscilla, a young and new entrepreneur as she shares her well of insight with us.

Hi Osho Anjolaoluwa Priscilla,what’s your brand name?

Cilla’s Wears

Tell us about Cilla’s Wears, what do you do?

Cilla’s Wears is an urban-African brand that deals with the production of handmade wears and Accessories, focused mainly on footwear, with the use of materials made in Nigeria.

How did you get started?

Cilla’s Wears started in January 2018 with the making and selling of footwear to friends around and in school.

What challenges do you currently face in your business?

Marketing.

What country do you manufacture your goods, and why?

Nigeria. This is because the main goal of the business is to promote cultural diversity in Nigeria with the use of materials made within the country and other ancient and ethnic materials. And this can be fully appreciated by Nigerians.

Which stakeholder do you think has the most influence in your industry? How do you think they can help?

Suppliers. They supply us with quality materials and equipment needed for production at a discounted wholesale price. We make use of their materials for our products, therefore there is consistency in the quality of materials used and there’s a definite amount spent on materials.

The suppliers also have an advantage, because apart from the gain made from the payment of materials. Through us, it also a means of indirect advertisement of their supplies.

What is the one thing you think we need to stop importing in Nigeria?

Food stuffs

What do you know now that you wish you knew when you first started?

That you can’t run your business on your own alone, even if it’s a sole proprietorship, you will need critics, advisers, appreciators and others because they contribute to the growth of the business.

What is your advice for new entrants/entrepreneurs in your industry?

Make sure you do what you do because it’s your passion and not for the money because when it doesn’t work as planned, it’s only your Passion that would keep driving you.

Dream big about your business, think big, be creative, plan, dream big again till you get scared, if your dreams don’t scare you, they aren’t big enough.

Don’t be afraid to take bold steps and most of all never give up, it’s just the beginning.

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