Losing birds is a nightmare for any poultry farmer because not only is money wasted, time and other valuable resources also go down the drain. Onoyom E. Ojoi of Stellar Feeds has come up with a solution to make poultry farmers always smile to the bank.
Let’s hear from him;
Hi Onoyom E. Ojoi, what’s your brand name?
Tell us about Stellar Feeds, what do you do?
Stellar Feed is the Farmers Choice for Organic Livestock, this organic feed contains a unique organic premix, multivitamins etc. that promotes fast growth, healthy flock, reduced mortality, and high yields in egg produce in poultry farms.
How did you get started?
I had a poultry farm of 2000 birds 2016, as at the time, we used other conventional feeds available in the market, around June of 2016 we started losing birds, it was troubling to lose 1865 birds in a farm I started with 50 birds.
I was so depressed but value oriented at the time, so I started a research and after some lab analysis, it was discovered that the feed was infected with deadly microorganisms called salmonella and it multiplied because of synthetic enzymes and premix.
At that point I started a research with the guidance of a friend who studied Food science and nutrition, after several failures, I had a breakthrough, also I took a survey of poultry farmers and discovered that 9 out of 10 poultry farmers suffer the same, I started fully in 2017, to provide this solution to poultry farmers in Nigeria and impact healthy consumption of poultry products.
What challenges do you currently face in your business?
We face the challenge of financial facilities that can help accelerate our scaling up to meet growing demand.
What country do you manufacture your goods, and why?
Nigeria, I noticed the problem first here, though I have plans to provide organic poultry and fish feeds to the rest of Africa.
Which stakeholder do you think has the most influence in your industry? How do you think they can help?
The Poultry Farmers, employees, creditors and government agencies.
What is the one thing you think we need to stop importing in Nigeria?
What do you know now that you wish you knew when you first started?
Nothing, we improve because we don’t know everything, experiences and lessons learnt would not be as important as it is now if I had been told, but then the cost of learning was minimal because I started small and aimed greatness.
What is your advice for new entrants/entrepreneurs in your industry?
Start small and grow but always think Big because anything is possible with you in the agricultural sector.
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